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The Rx Factor : Strategic Creativity in Pharmaceutical Marketing

Pavan Choudary

Rs.135

Rs. 150

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Binding: Paper Back

Publisher: Wisdom Village Publications

Language: English

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Description

The Book has received the Pharmacy Council of India Endorsement by the President. The book's initial worldwide appreciation: For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide.

It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare..

Additional Info

Author	Pavan Choudary
Publisher	Wisdom Village Publications
Language	English
Binding Type	Paper Back
Non Fiction	Business & Economics
ISBN13	9788190655583
SKU	BK 0030409