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The Digital Transformation Roadmap

David L. Rogers

Rs.699

Rs. 999

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Binding: Hardcover

Publisher: Columbia Business School

Language: English

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Description

The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models?they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company. The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

Additional Info

Author	David L. Rogers
Publisher	Columbia Business School
Language	English
Binding Type	Hardcover
Non Fiction	Business & Economics
ISBN13	9780231215695
SKU	BK 0159792