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Taxmann's Principles Of Marketing

Swati Aggarwal

Rs.319

Rs. 375

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Binding: Paper Back

Publisher: Taxmann Publications Pvt. Ltd.

Language: English

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Description

Principles of Marketing is a comprehensive & authentic textbook on 'Principles of Marketing. The book aims to bring an understanding of various aspects of marketing practices. This book aims to fulfil the requirement of students of B.Com. (Hons.)/B.Com. as per CBCS programme, BBA, MBA & other Commerce and Management courses. Those in the field of marketing will find the book relevant for conceptual understanding. The Present Publication is the 2nd Edition, authored by Prof. Kavita Sharma & Dr. Swati Aggarwal, with the following noteworthy features: [Simple, Systematic & Comprehensive Explaination] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. [Student-Oriented Book] This book has been developed, keeping in mind the following factors: Interaction of the author/teacher with their students in the classroom Shaped by the author/teachers experience of teaching the subject-matter at different levels Reaction and responses of students have also been incorporated at various places in the book [Multiple Examples] The book provides deep insights into the core concepts of marketing based on extant literature, examples and cases (Indian context) [Pictorial Representation, Tables, Flow Charts, etc.] The chapter discussions are supported by relevant pictures in the form of product advertisement, figures, tables, flow charts to make the text an experience

Additional Info

Author	Kavita Sharma, Swati Aggarwal
Publisher	Taxmann Publications Pvt. Ltd.
Language	English
Binding Type	Paper Back
Main Category	Commerce & Business
Sub Category	Marketing
ISBN13	9789391596095
SKU	BK 0170103