Cart
Sign In
Fast Delivery
Multiple courier options
Rs.1,187
Rs. 1,695
30% OFF
Inclusive all taxes
This Product is out of stock
Description
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses.
Additional Info
| Author | Jochen Wirtz, Christopher Lovelock |
| Publisher | World Scientific |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9781944659820 |
| SKU | BK 0126623 |
You may also be interested in
Drabbo Ebong Drabbo Muller Bybosthapona Semester 5 B. Com (CCF 2022)
Buddhadeb Chandra
Rs. 300
Rs. 255
15% OFF
Company Ayener Ruprekha : Company Law C. U. Semester 5 (NEP)
Biswajit Bhadra
Rs. 280
Rs. 238
15% OFF
Replacement
Within 15 Days
Secure Payment
100% Secure Payment
24/7 Support
Within 1 Business Day
