Cart 0

Redefining Global Strategy

Pankaj Ghemawat

Rs.979

Rs. 1,399

30% OFF

Inclusive all taxes

Binding: Hardcover

Publisher: Harvard Business Review Press

Language: English

This Product is out of stock

Description

New Tools for Succeeding Globally Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance. When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross border differences are larger than we assume. Most economic activity--including trade, real and financial investment, tourism and communication--happens locally, not internationally. In this "semi globalized" approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you can: Assess the cultural, administrative, geographic and economic differences between regions at the industry level--and decide which ones require attention Track the implications of the specific border-crossing actions that will impact your company's ability to create value the most Generate superior performance through strategies that are optimized for the three A's: adaptation (adjusting to differences), aggregation (overcoming differences) and arbitrage (exploiting differences), Using in-depth examples, Ghemawat reveals how companies such as CEMEX, Toyota, Procter and Gamble, Tata Consultancy Services, IBM and GE Healthcare are adroitly managing cross-border differences. He also shares examples of other well-known companies that have failed at this challenge. Crucial for any business competing across borders, Redefining Global Strategy will help you make the most of our semi globalized world.

Additional Info

Author	Pankaj Ghemawat
Publisher	Harvard Business Review Press
Language	English
Binding Type	Hardcover
Non Fiction	Business & Economics
ISBN13	9781633696068
SKU	BK 0192435