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Pharmaceutical Marketing Management

Anuj Nautiyal

Rs.251

Rs. 295

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Binding: Paper Back

Publisher: PharmaMed Press

Language: English

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Description

"Pharmaceutical Marketing Management" is a comprehensive guide to navigating the complex world of pharmaceutical marketing in India and other growth markets. With a focus on the unique challenges and opportunities in this industry, this book offers a strategic approach to marketing, covering key topics such as market analysis, product decisions, promotion, marketing channels, pricing, and emerging concepts in marketing. Designed for students pursuing B.Pharm, the book provides a well-structured syllabus in line with the Pharmacy Council of India's requirements. It offers a deep dive into the fundamental concepts of marketing, including the distinction between marketing and selling, the marketing environment, and consumer behavior analysis.

Additional Info

Author	Bhavna Kumar, Abhijeet Ojha, Anuj Nautiyal
Publisher	PharmaMed Press
Language	English
Binding Type	Paper Back
Main Category	Medical
ISBN13	9789395039710
SKU	BK 0204956