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New Age Public Relations

Subir Ghosh

Rs.723

Rs. 850

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Binding: Paper Back

Publisher: Sahitya Samsad

Language: English

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Description

The incredible social, economic, technological and political upheaval during the past three decades (1991-2020) called for a new book to portray the tinge and tone of the state-of-the-art public relations. The book updates public relations practice to the 21st to include new topics like theories and models of public relations, social media, CSR, social marketing, event management and sponsorship. From this angle, the book The New Age Public relations bridges the gap between the two centuries. The book is intended to take the fog out of public relations. Anybody who considers himself to be somebody offers his idea of public relations at the drop of a hat. The problem has been further compounded by quacks who masquerade as public relations experts. Few care to study the true nature of the art. Those who do are surprised to find, it is not quite what they thought it was. A notable feature of the book is the witty references and numerous anecdotes and case studies in the Indian context to relieve the monotony of theoretical discourses.

Additional Info

Author	Subir Ghosh
Publisher	Sahitya Samsad
Language	English
Binding Type	Paper Back
Main Category	Art & Humanities
Sub Category	Sociology
ISBN13	9788195846931
SKU	BK 0170130