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Mass Communication: Theory And Practice

Uma Narula

Rs.191

Rs. 225

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Binding: Paper Back

Publisher: Har-Anand Publications Pvt Ltd

Language: English

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Description

MASS COMMUNICATION: Theory and Practice ABOUT THE BOOK The book discusses the conceptual moves in human communication for the last four decades. The author has addressed two major perspectives in the book: What communication means in developing countries particularly, in India, in real situation. Contributions of empirical research including communication research to theory and practice of mass communication and giving this discipline an identity of its own and a stable footing. The book has great value not only for its substantative content but also for its organisation and disseminating information for the media professionals and the general readers. This book is the end product of four decades of association of the author with mass communication theory, practice and research in India and abroad. ABOUT THE AUTHOR Uma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst, USA. Dr. Narula is Director (Communication), Consultant (Research and Training) with Communication Networks (CNET). She regularly conducts social and development research on national and international issues and provides communication training to corporate and academic groups. She has also written Development Communication: Theory and Practice (revised edition 2019); Communication Perspectives: Cultural Diffusion: Dynamics and Challenges and Mass Communication Technology: New Perspectives.

Additional Info

Author	Uma Narula
Publisher	Har-Anand Publications Pvt Ltd
Language	English
Binding Type	Paper Back
Main Category	Commerce & Business
Sub Category	Journalism & Mass Communication
ISBN13	9789388409360
SKU	BK 0174314