Cart
Sign In
Fast Delivery
Multiple courier options
Irresistible : How Cuteness Wired Our Brains And Conquered The World
Joshua Paul Dale
Rs.419
Rs. 599
30% OFF
Inclusive all taxes
Check Delivery
Quantity:
Description
Why are some things cute, and others not? What happens to our brains when we see something cute? And how did cuteness go global, from Hello Kitty to Disney characters? Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have - the ones that elicit our care and protection - but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards. Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids' cartoons and the unstoppable rise of Hello Kitty. Irresistible delves into the surprisingly ancient origins of Japan's kawaii culture, and uncovers the cross-cultural pollination of the globalised world. If adorable things really do rewire our brains, it can help answer some of the biggest questions we have about our evolutionary history and the mysterious origins of animal domestication. This is the fascinating cultural history of cuteness, and a revealing look at how our most powerful psychological impulses have remade global style and culture.
Additional Info
| Author | Joshua Paul Dale |
| Publisher | Profile Books |
| Language | English |
| Binding Type | Paper Back |
| Non Fiction | Psychology |
| ISBN13 | 9781788162395 |
| SKU | BK 0182106 |
You may also be interested in
Dark Psychology Secrets & Manipulation
Amy Brown
Rs. 195
Rs. 137
30% OFF
My Altered States : A Doctor's Extraordinary Account Of Trauma, Psychedelics, And Spiritual Growth
Rick Strassman
Rs. 550
Rs. 385
30% OFF
How To Expect The Unexpected - The Science Of Making Smart Predictions
Kit Yates
Rs. 799
Rs. 559
30% OFF
Maybe You Should Talk To Someone
Lori Gottlieb
Rs. 599
Rs. 419
30% OFF
Momma And The Meaning Of Life : Tales Of Psychotherapy
Irvin D. Yalom
Rs. 599
Rs. 419
30% OFF
The Human Algorithm : Cyberpsychology For Digital Age
Robin K. Mathew
Rs. 299
Rs. 209
30% OFF
The Social Brain : The Psychology Of Successful Groups
Tracey Camilleri
Rs. 599
Rs. 419
30% OFF
You Are Not Alone
Ken Duckworth
Rs. 599
Rs. 419
30% OFF
Covert : The Psychology Of War And Peace
A. S. Dulat
Rs. 699
Rs. 489
30% OFF
Factfulness
Hans Rosling
Rs. 599
Rs. 419
30% OFF
The Regenerative Life : Transform Any Organization, Our Society, And Your Destiny
Carol Sanford
Rs. 799
Rs. 559
30% OFF
Everything Is Psychology
Deep Trivedi
Rs. 399
Rs. 279
30% OFF
Replacement
Within 15 Days
Secure Payment
100% Secure Payment
24/7 Support
Within 1 Business Day
