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Green Marketing

K. Karunakaran

Rs.510

Rs. 600

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Binding: Paper Back

Publisher: Himalaya Publishing House

Language: English

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Description

The purpose of this book is to make the students understand the significance of Green Marketing from the viewpoint of business as well as consumers. Emphasis is also given to create awareness among the younger generation about the positive benefits of adopting Green Marketing and the ever increasing need of environmental protection and sustainability. Profusely illustrated with relevant examples, interspersed with snippets of current news items on the various facets of the subject, this is a handy, simple book that covers almost all the basics of green marketing. Written in simple language, using a lucid style, without diluting the conceptual content of the subject, this book will be handy and useful as a textbook for both the students as well as the faculty involved in green marketing studies. CONTENTS - 1. Introduction to Green Marketing, 2. Concepts, Strategies and Challenges, 3. Green Marketing Mix, 4. Green Consumerism and Buying Behaviour, 5. Green Marketing in India, 6. Social Responsibility and Green Marketing

Additional Info

Author	K. Karunakaran
Publisher	Himalaya Publishing House
Language	English
Binding Type	Paper Back
Main Category	Commerce & Business
Sub Category	Marketing
ISBN13	9789356936232
SKU	BK 0206851