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Description
We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has brought about huge amounts of data to review, analyze and solve. Today?s students will need to have a keen understanding of not only the right types of questions to ask but also the tools available to help answer them. This book covers both, in a comprehensive, readable and flexible manner.
Additional Info
| Author | Joseph F. Hair, Dana E. Harrison, Haya Ajjan, Atanu Adhikari |
| Publisher | McGraw Hill Education Private Limited |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9789355327192 |
| SKU | BK 0176837 |
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