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E Commerce & M Commerce

Souvik Ghosh

Rs.442

Rs. 520

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Binding: Paper Back

Publisher: Taurean Publications

Language: English

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Description

The landscape of commerce has undergone a seismic shift in recent years, fueled by rapid technological advancements and the widespread adoption of digital tools. Today, e-commerce and m-commerce stand at the forefront of this evolution, transforming how consumers shop, businesses operate, and economies grow. This book aims to provide an in-depth exploration of e-commerce and m-commerce, addressing both fundamental concepts and emerging trends in these dynamic fields. E-commerce, the buying and selling of goods and services over the internet, has reshaped traditional business models and opened global marketplaces to individuals and companies of all sizes. From small startups to established corporations, e-commerce provides a platform for reaching vast customer bases, driving innovation, and enhancing user experiences. Key topics in this book include website design, digital marketing strategies, consumer behavior in online spaces, payment solutions, and the regulatory landscape that governs online transactions.

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