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Development Communication : Reframing The Role Of The Media

Thomas L. McPhail

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Binding: Paper Back

Publisher: Wiley Blackwell

Language: English

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Description

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

Additional Info

Author	Thomas L. McPhail
Publisher	Wiley Blackwell
Language	English
Binding Type	Paper Back
Main Category	Engineering
Sub Category	Computer Science & Engineering / IT
ISBN13	9781405187947
SKU	BK 0175339