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| Author | Ross Brennan, Paul Baines, Paul Garneau, Lynn Vos |
| Publisher | Palgrave Macmillan |
| Language | English |
| Binding Type | Hardcover |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9780230507203 |
| SKU | BK 0202897 |
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