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Business Research Methods

H. K. Dangi

Rs.446

Rs. 525

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Binding: Paper Back

Publisher: Vikas Publishing House Pvt Ltd

Language: English

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Description

This revised edition of the book offers a comprehensive understanding of various research methods crucial for business and academic pursuits. Aligned with NEP 2020, it transforms extensive teaching and industrial experience into a user-friendly textbook, providing practical and relevant examples to facilitate learning. The text is designed to be accessible for both undergraduate and graduate students, making it suitable for those majoring in human resources, marketing, finance, and other specializations. By including visual aids like flow charts, diagrams, and images, the book ensures easy comprehension and recall of complex research concepts. In addition to covering all aspects of business research, including statistical techniques and multivariate analysis, the book emphasizes the practical application of research in real-world business scenarios. Each chapter features an Apply to Business section, presenting short stories that demonstrate the relevance of research topics in decision-making processes. The inclusion of ethical guidelines and dedicated exercises, such as revision questions and class activities, further enhances the reader's understanding and application of business research principles. This book serves as a vital resource for business managers, aspiring students, and researchers seeking to develop a deep and practical understanding of business research.

Additional Info

Author	Shruti Dewen, H. K. Dangi
Publisher	Vikas Publishing House Pvt Ltd
Language	English
Binding Type	Paper Back
Main Category	Commerce & Business
ISBN13	9789359307107
SKU	BK 0181715