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| Author | William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin |
| Publisher | Cengage Learning India Private Limited |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Management |
| ISBN13 | 9789353503260 |
| SKU | BK 0060231 |
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