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Brand Management (Text & Cases)

Paras Tripathi

Rs.460

Rs. 575

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Binding: Paper Back

Publisher: Himalaya Publishing House

Language: English

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Description

Brand management is the way you communicate your business idea to the general public. The key components of a brand are its creation, upkeep, and protection. Brand management is the application of marketing strategies to a particular product or product line in order to raise the customer's perception of its value, hence boosting brand equity and franchise. As a result, brand management is becoming increasingly significant in marketing curricula. The MBA programme offered by various Indian universities and institutions has been taken into consideration when writing this volume. During our time spent teaching, we discovered that there are no books written by Indian authors in this field. Due to this, we were really interested in putting a thorough volume in the hands of ever searching students. It will also help in enriching to a better understanding as to how the numerous aspects of branding unitedly work as part of an over all system in an integrated fashion.

Additional Info

Author	Niraj Kumar, Paras Tripathi
Publisher	Himalaya Publishing House
Language	English
Binding Type	Paper Back
Main Category	Commerce & Business
Sub Category	Management
ISBN13	9789352027699
SKU	BK 0140691