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Brand Management : A Strategic Approach
Travis Holmes
Rs.93
Rs. 110
15% OFF
Inclusive all taxes
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Description
This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. The book is also supported with a comprehensive glossary and index at the end. This book is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
Additional Info
| Author | Travis Holmes |
| Publisher | Kruger Brentt Publishers |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Management |
| ISBN13 | 9781787150577 |
| SKU | BK 0194010 |
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