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Barca : The Rise And Fall Of The Club That Built Modern Football

Simon Kuper

Rs.525

Rs. 750

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Binding: Paper Back

Publisher: Short Books Ltd

Language: English

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Description

Bar?a is not only the most well-known sports team in the world; it is also undoubtedly one of the most powerful institutions in existence. With 4 million annual visits to its Camp Nou stadium and nearly 250 million followers on social media, it's not surprising that Barcelona's tagline is "More than a club." But it wasn't always like that. Barcelona has evolved over the last three decades from a local squad to a world powerhouse, setting a standard for sporting prowess and a dependable medal winner. Simon Kuper explains in detail how these changes happened. He describes the club's organisational structure and the contributions of its coaches, doctors, data analysts, and nutritionists who have changed sports as well as the commercial decisions made by the club. Of course, he studies as well. Like many leading global businesses, FC Barcelona closely guards its secrets, granting few outsiders a view behind the scenes. But, after decades of writing about the sport and the club, Kuper was given unprecedented access to the inner sanctum and to the people who strive daily to keep Barcelona at the top. Erudite, personal, and capturing all the latest successes and upheavals, his portrait of this incredible institution goes beyond football to understand Bar?a as a unique social, cultural, and political phenomenon.

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